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DUNKIN DONUTS
ADVERTISING CAMPAIGN
GLOBAL CONSUMERS
This campaign was a group of myself and three other students working towards composing a new product for Dunkin' Donuts. My part of the project was to use my knowledge of Adobe Photoshop, to create our final visual poster advertisement. I also created the slogan "morning traditions made right" through research of our given country, Thailand.
In Thailand it is a routine tradition to drink Thai tea when one wakes up in the morning. However, Dunkin' is widely known for the coffee rather than their tea specifically. With this information, I created this slogan to draw attention to Thai consumers, whom care greatly about their country's roots, origins, and traditions.. With this, there is be a greater desire to buy the tea and, better yet, pair it with a Thai tea donut.
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MADEWELL DIGITAL
APPLICATION MOCK UP
SUMMER 2019 INTERN PRESENTATION
As a requirement of a J.Crew Group Inc. intern, I was required to pitch a new concept to Human Resources in a group with three other interns. The presentation was thought up to help push the company further on social responsibility, technology, or customer service.
The application mock up was created via Adobe Photoshop to showcase visual potential. The Photoshop was done by Emily Sikkel (Graduate of North Carolina State University 2019) and I.
Merchandising and Marketing research was done by Griffin Gonzalez (Current student at The University of Michigan) and Maeve Barker (Current student at The University of Notre Dame).
*PRESENTATION, FINANCIAL RESEARCH, BACKGROUND RESEARCH, AND BRAND DATA NOT SHOWN FOR INTELLECTUAL PROPERTY PURPOSES*
PRODUCED AT THE MADEWELL OFFICES
LONG ISLAND CITY, NEW YORK
PRESENTED AT THE J.CREW OFFICES
NEW YORK, NEW YORK
MOCK UP
LAUNCH SCREEN
"BOOK A FITTING ROOM" SCREEN
HOME SCREEN
IN STORE SUSTAINABILITY SCANNER
SHOPPING SCREEN
PRODUCT SUSTAINABILITY POP UP SCREEN - POST SCAN
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